TITLE

Data crowns ABC clutter king

AUTHOR(S)
Ross, Chuck
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the increase of nonprogramming minutes, or prime-time clutter, on United States television networks during the fourth quarter of 1999. Reasons for the increase, including the selling of more national commercials by the networks; Details of joint clutter surveys conducted by J. Walter Thompson USA Inc. with Ogilvy & Mather, and the American Association of Advertising Agencies with the Association of National Advertisers.
ACCESSION #
2871949

 

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