Epinions review Web site unveils $10 mil campaign

Cuneo, Alice Z.
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p66
Trade Publication
Focuses on the first advertising campaign of product-review web site Epinions.com. Details of television commercials which feature reviews from actual people featured on the web site; The company's business plans; Creation of the campaign by Goodby, Silverstein & Partners.


Related Articles

  • How to score (employees). Sampey, Kathleen // Adweek Eastern Edition;10/25/1999, Vol. 40 Issue 43, p3 

    Describes television advertisements for the KnowledgeForce Network's headhunter Web site. Tagline of the KForce.com ad; Estimated cost of the campaign; Broadcast of the ads during American Broadcasting Co. Inc.'s broadcast of Super Bowl XXXIV in January 2000.

  • We've thought about it: Carless ads push Hyundai upmarket. Garfield, Bob // Advertising Age;9/10/2007, Vol. 78 Issue 36, p41 

    The article presents an evaluation of a series of television advertisements for Hyundai automobiles created by the advertising agency Goodby, Silverstein & Partners. The advertisements attempt to give Hyundai, a brand that has previously marketed reliability, in a more upscale image. They are...

  • TV owners unite under Thinkbox. Grimshaw, Colin // Marketing (00253650);2/16/2005, p1 

    This article reports that TV companies have responded to advertiser calls for a TV-wide marketing body by launching Thinkbox. Unlike the Radio Advertising Bureau, the agency will have no dedicated staff or offices. The first-year budget of £1.5m will fund eight initiatives including the...

  • Kleenex, JWT New York Want Users To Let It Out In Latest Branding Campaign. Rivard, Nicole // SHOOT;1/26/2007, Vol. 48 Issue 2, p18 

    The article provides information on a branding campaign used by JWT New York in promoting Kleenex and the LetItout.com website. You won't hear anything about how soft Kleenex is or about its cool oval dispenser in the brand's latest campaign. Instead you will see regular people from across the...

  • Mullen's Latest Nextel Work Is a Parting Gift.  // Adweek Eastern Edition;6/30/2003, Vol. 44 Issue 26, p22 

    It has something to do with hubs, routers and signal efficiency. That and some kind of incredibly complicated software enhancement, so you begin to see why this campaign from Mullen is so delightful, it never actually gets into the arcane explanation of the breakthrough technology. The first...

  • It's Time to Cut Through the Upfront Clutter. Steinberg, Brian // Variety;4/15/2014 Supplement, p3 

    An introduction is presented to the articles on this issue on the television advertising upfront sales presentation and advanced sales period for television and cable television advertising.

  • 7 Things NOT to Do at Your Upfront Presentation. Lowry, Brian // Variety;5/13/2014, Vol. 324 Issue 1, p10 

    An excerpt is presented from an article on television network sales presentations for the upfront advance television advertising sales period posted on the publication's Website.

  • Early start. Furber, Rob // Marketing Week;3/9/2000, Vol. 23 Issue 6, p65 

    Reports on the impact of interactive television advertising on marketing in Great Britain. Benefits provided by interactive television advertising; Downside of interactive advertising; Effectiveness of interactive television advertisements in influencing viewers.

  • The rapid rise of Pay-TV in Asia.  // Campaign Asia-Pacific;Jun2012, p46 

    The article discusses the growing trend of Pay-TV in Asia. It mentions television (TV) has risen faster than other media as the TV advertising market globally has been estimated to be worth 161.4 billion dollars. Further it mentions the growing pay-TV market has been a important factor in the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics