TITLE

Epinions review Web site unveils $10 mil campaign

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the first advertising campaign of product-review web site Epinions.com. Details of television commercials which feature reviews from actual people featured on the web site; The company's business plans; Creation of the campaign by Goodby, Silverstein & Partners.
ACCESSION #
2871947

 

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