Hasbro hopes Star Wars toys prosper without sequel

Petrecca, Laura
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p58
Trade Publication
Focuses on the efforts of Hasbro to market its line of Star Wars toys in the absence of a film sequel for 2000. Details of an episodic series of advertisements, developed by Grey Advertising, designed to maintain children's interest and direct them to the Hasbro web site; Emphasis of the integrated marketing effort on the emotional aspects of the Star Wars mythology.


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