TITLE

Hasbro hopes Star Wars toys prosper without sequel

AUTHOR(S)
Petrecca, Laura
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of Hasbro to market its line of Star Wars toys in the absence of a film sequel for 2000. Details of an episodic series of advertisements, developed by Grey Advertising, designed to maintain children's interest and direct them to the Hasbro web site; Emphasis of the integrated marketing effort on the emotional aspects of the Star Wars mythology.
ACCESSION #
2871942

 

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