TITLE

Lands' End $25 mil effort fills in missing style cues

AUTHOR(S)
Chura, Hillary
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launch of the first network television advertising campaign by clothing retailer Land's End. Emphasis of the advertisements on improved fabrics and contemporary, stylish offerings; Details of the black-and-white, documentary-style commercials, created by DDB Worldwide; Target audience.
ACCESSION #
2871941

 

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