For the record

March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p54
Trade Publication
Presents advertising-related news briefs as of March 6, 2000. The consolidation of Levi Strauss & Co.'s national television buying account at Optimum Media Direction; Electronic commerce sales as a percentage of total retail sales in the United States; The formation of digital rights management company Massive Media Group; More.


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