TITLE

For the record

PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents advertising-related news briefs as of March 6, 2000. The consolidation of Levi Strauss & Co.'s national television buying account at Optimum Media Direction; Electronic commerce sales as a percentage of total retail sales in the United States; The formation of digital rights management company Massive Media Group; More.
ACCESSION #
2871937

 

Related Articles

  • Levi's to halt product sales on Web site. Ryan, Thomas J. // WWD: Women's Wear Daily;11/1/1999, Vol. 178 Issue 85, p2 

    Reports that Levi Strauss & Co. is planning to stop selling products on its Web sites. Reason behind the company's decision to stop its electronic commerce business; Marketing strategies planned to be utilized by Levi's in the year 2000; Accessibility of Levi's products.

  • Commerce in store for Levi's. Warner, Bernhard // MediaWeek;11/09/98, Vol. 8 Issue 42, p60 

    Reports that Levi Strauss & Co. will open an online store. Feature of Levi and Dockers apparel; Request from customers of the company.

  • Commerce in store for Levi's. Warner, Bernhard // Brandweek;11/09/98, Vol. 39 Issue 42, p56 

    Reports on San Francisco, California-based Levi Strauss & Co.'s plan to launch an online store on November 23, 1998 featuring Levi and Dockers apparel. Company's interest in selling direct to consumers; Reason for the delay of the firm's entry into electronic commerce.

  • Cautious Levi's tiptoes into e-tailing. Crawford, Anne-Marie // Ad Age Global;Nov2000, Vol. 1 Issue 3, p19 

    Focuses on the plan of Levi's to pursue electronic retailing. Experiments created by Levi's for the United States market; Problems encountered by Levi's.

  • Commerce in store for Levi's. WARNER, BERNHARD // Adweek Eastern Edition;11/9/1998, Vol. 39 Issue 45, p32 

    Reports on clothing manufacturer Levi Strauss & Co.'s launch of an online store featuring Levi and Dockers apparel. Comments of former executives on the company's commitment to sell directly to consumers; Reasons for the delay in the company's online promotion.

  • Commerce in store for Levi's. Warner, Bernhard // Adweek Western Edition;11/09/98, Vol. 48 Issue 45, p32 

    Announces San Francisco, California-based Levi Straus & Co.'s plan to launch an online store on November 23, 1998. Featured products; Impetus for its entry into electronic commerce.

  • Levi's Web store: Engaging users.  // WWD: Women's Wear Daily;7/1/1999, Vol. 178 Issue 1, p9 

    Reports that Levi's online store's Style Finder feature, which recommends various styles, has increased spendings and repeat visits to the site. Ability of the feature to increased the average amount of time visitors spent shopping at the site; Comments of Kevin McSpadden, director of...

  • Reviews. Frey, Larry // Advertising Age's Creativity;Nov96, Vol. 4 Issue 9, p34 

    Reviews the advertising campaign for Levi's Red Tab jeans by Bartle Bogle Hegarty, London.

  • Viewers criticise Levi's hamster ad. Green, Harriet // Campaign;08/28/98, Issue 35, p5 

    Reports on complaints that were lodged against a Levi company commercial depicting the death of a pet hamster. Format of the commercial; Views of Amanda Le Roux, Levi's marketing director; Details on the format of other advertisements made for Levi.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics