PetsMart mixes food and flyball

March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p52
Trade Publication
Reports on the efforts of PetsMart Inc. to promote its private-label Authority dog food. Details of the 'Authority Flyball Tour,' which is staged during halftimes of Harlem Globetrotters basketball games and pits two teams of dogs against each other in relay races.


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