TITLE

All Aboard for Data

AUTHOR(S)
Alleven, Monica
PUB. DATE
February 2008
SOURCE
Wireless Week;2/1/2008, Vol. 14 Issue 3, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the wireless industry in the U.S. market. The wireless industry is looking at data to increase its revenues. Short Message Service (SMS) is one of the data services that provide the largest revenue in the industry. However, the increasing cost of text messages and the lack of consumer awareness to the industry's open-access movement have led consumers to adopt other data services.
ACCESSION #
28716363

 

Related Articles

  • SALES ON CELLS. Mcpherson, Doug // Response;Mar2005, Vol. 13 Issue 6, p42 

    The article discusses the use of cellular phones as direct response advertising tool. Marketers are creating relationships with consumers by getting them to opt in to contests, games and other events by responding on their cell phones with text messaging. Carriers are starting up programs to...

  • Simple Texting.  // Men's Health;May2005, Vol. 20 Issue 4, p90 

    Features the Siemens p207 mobile phone that can translate spoken words into text.

  • All about the money. De Villiers, Pieter // Finance Week;6/22/2005, p38 

    Reports on the new business channel called premium-rated short messaging system and short codes in South Africa. Development of a novel business model that enables third parties to utilize a mobile operator's billing relationship with its subscriber; Efforts of global system for mobile...

  • SIX TOP REASONS TO USE TEXT MESSAGING IN YOUR BUSINESS. Robinson, James F. // Women in Business;Jul/Aug2008, Vol. 60 Issue 4, p11 

    The article deals with the top reasons to use text messaging in one's business. They include the cost effectiveness of setting up a text-based loyal program, which keeps one in a constant dialogue with best customers. The great thing about texting is that almost everyone carries a cell phone...

  • Dealership marketers take to text messaging. Connelly, Mary // RCR Wireless News;6/16/2008, Vol. 27 Issue 19, p17 

    The article focuses on the significance of text messaging for dealership marketers in the U.S. According to the author, consumers can now gain access to several dealership listings of new and used vehicles through their phones. Mikhail Melomed, Internet director at Honda Mall of Georgia says...

  • Wireless Banking Initiatives Move Ahead Full Steam, But Without Blowing Their Horns. Kite, Shane // Bank Technology News;May2004, Vol. 17 Issue 5, p36 

    Discusses the prevalence of wireless banking initiatives. Improvement of services to customers, branch and staff; Consideration of the popularity of wireless devices such as mobile telephones and personal digital assistants; Citibank's creation of an anti-fraud wireless alert feature to send...

  • Going mobile. Meyer, Ann // Multichannel Merchant (Penton Media, Inc.);Oct2006, Vol. 2 Issue 10, p1 

    The article focuses on mobile marketing services in the U.S. OrbitzTLC Mobile service from Orbitz sends updates on flight times, gate changes and the like to consumers via text message or recorded phone calls. Also, the company has launched the Mobile Access which enables users to surf a...

  • Mobile. Donato, Riccardo // Campaign;3/30/2007 Supplement, p14 

    The article presents the author's views on the future of mobile phones. The author says that mobile phones are used for MMS, video calling, and maybe used as mobile television in future. According to the author, there are more cell phones than people in Great Britain. Here, 4.5 billion text...

  • Textual revolution. Clark, Robert // Wireless Asia;6/15/2003, Vol. 6 Issue 4, p4 

    Discusses issues pertaining to the popularity of the use of the short messaging services (SMS) in the Philippines, as of June 2003. Creation of a different mobile communication sector; Reason why people in the Philippines would rather use SMS than make a call using their cellular phones; Use of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics