TITLE

Advertising's missing link

AUTHOR(S)
Schley, Stewart
PUB. DATE
February 2008
SOURCE
CED;Feb2008, Vol. 34 Issue 2, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of a city-wide cable advertising campaign on cable industry in the U.S. It is noted that the campaign required negotiating individually with each of the cable operators to clear time on their channels. A group of cable industry executives from five companies started the effort to solve the puzzle of advertising on cable in the second largest media market in 1988. The definition of the modern advertising interconnect is taken from the Adlink playbook.
ACCESSION #
28716349

 

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