Nielsen, Invidi measuring personalized TV ads

February 2008
CED;Feb2008, Vol. 34 Issue 2, p16
Trade Publication
The article reports on the multi-year agreement between Nielsen Co. and Invidi Technologies Corp. in the U.S. The agreement entitles Nielsen and Invidi to share data and discover ways to measure personalized television advertisements that are targeted to specific viewers. Nielsen will provide Invidi with demographic data that will help Invidi to add the ability to track addressable advertising to Advatar.


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