TITLE

Nielsen, Invidi measuring personalized TV ads

PUB. DATE
February 2008
SOURCE
CED;Feb2008, Vol. 34 Issue 2, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the multi-year agreement between Nielsen Co. and Invidi Technologies Corp. in the U.S. The agreement entitles Nielsen and Invidi to share data and discover ways to measure personalized television advertisements that are targeted to specific viewers. Nielsen will provide Invidi with demographic data that will help Invidi to add the ability to track addressable advertising to Advatar.
ACCESSION #
28716348

 

Related Articles

  • Northern Asia: Google and The Nielsen Company ink alliance.  // Media: Asia's Media & Marketing Newspaper;11/2/2007, p27 

    The article reports that Google Inc. and Nielsen Co. have agreed on a multi-year business alliance. The alliance will see Nielsen provide television audience measurement and demographic data to Google regarding television advertising.

  • Nielsen sets online pact.  // Daily Variety;12/8/2011, Vol. 313 Issue 47, p4 

    The article reports on the announcement of Nielsen Co. on its first deal to bring about television style measurement to online video with Tremor Video, a popularly used advertisement platform.

  • Fox Business Network is ready for its close-up. Schwartz, Matthew // B to B;10/8/2007, Vol. 92 Issue 13, p3 

    The article reports on advertising at cable and satellite news channel Fox Business Network. It is reported that some media buyers are taking a close look at what type of audience the channel attracts. Fox Business will have an initial reach of 31 million U.S. homes through carriage deals with...

  • Upfront flawed, but invaluable.  // Advertising Age;5/15/2000, Vol. 71 Issue 21, ps6 

    Presents a discussion at a forum on upfront advertising comprised of six television media executives and a reporter from `Advertising Age' magazine. Outlook for the upfront market; Sensibility of spending large amounts such as 10 billion dollars in three days on upfront advertising; Concept...

  • Agencies aren't worried by Kellogg's deal with Cartoon Network. Beer, Rebecca // Campaign (UK);8/9/2002, Issue 31, p18 

    Reports the licensing deals between Kellogg and Cartoon Network in Great Britain. Launch of multimedia summer advertising campaign; Target customers; Sponsorship of television show.

  • ITC gives green light to Unilever £320m ITV deal. Brech, Poppy // Marketing (00253650);9/5/2002, p1 

    Reports on the clearance issued by Independent Television Commission to ITV cable television network for the deal between the television network and Unilever company in Great Britain.

  • STOP PRESS.  // Marketing (00253650);1/9/2003, p2 

    Presents news items related to the field of marketing as of January 1, 2003. Selection of MediaVest by Admiral Insurance Co. to handle its four million pounds media business; Deal between Hutchison 3G UK Ltd. with Dixons Store Group; Launch of television and cinema campaign by credit card...

  • Ad Action's Outside the Upfront. Forkan, Jim // Multichannel News;6/4/2001, Vol. 22 Issue 23, p125 

    Reports developments related to the television advertising market in New York, New York as of June 2001. Agreements of Turner Broadcasting with Mattel Inc.; Announcement of the multiple-brand buy of P&G and Viacom Plus; Deals of Gemsstar-TV Guide and Ford Division for the advertisement of Ford...

  • Interactive TV's growth means new opportunity. Weinstock, Neal // Advertising Age;1/25/1993, Vol. 64 Issue 4, pM-12 

    This article describes how interactive TV technologies are expected to spur new forms of infomercials and home shopping programs as the technologies spread to more households in the 1990s. Interactive TV delivered by cable, telephone or satellite and used in business, education and retailing in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics