TITLE

Cultural imprints

AUTHOR(S)
Rapaille, Clotaire
PUB. DATE
October 1999
SOURCE
Executive Excellence;Oct99, Vol. 16 Issue 10, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the impact of cultural archetypes in business. Archetypes as indispensable tools for understanding target markets; Several forces shaping culture; Marketing applications of cultural archetypes.
ACCESSION #
2871235

 

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