Cultural imprints

Rapaille, Clotaire
October 1999
Executive Excellence;Oct99, Vol. 16 Issue 10, p20
Examines the impact of cultural archetypes in business. Archetypes as indispensable tools for understanding target markets; Several forces shaping culture; Marketing applications of cultural archetypes.


Related Articles

  • I Was Just Thinking About Ombuds Questioning Authority. NOACK, DON // Journal of the International Ombudsman Association;2014, Vol. 7 Issue 1, p48 

    The article offers the author's reflection as a retired organizational ombudsman that concerns the questioning of authority in his role. He refers to the challenges and the opportunities of his role towards positive change within an organization. The author viewed the questioning of authority as...

  • Cinderella and Sleeping Beauty: Conscious and Unconscious Evaluation of Archetypes Used in Advertising and Movies - Results from an Experimental Study. Groeppel-Klein, Andrea; Domke, Anja; Bartmann, Benedikt // Advances in Consumer Research - European Conference Proceedings;2006, Vol. 7, p467 

    An abstract of the article "Cinderella and Sleeping Beauty: Conscious and Unconscious Evaluation of Archetypes Used in Advertising and Movies - Results From an Experimental Study," by Andrea Groeppel-Klein, Anja Domke and Benedikt Bartmann is presented.

  • Identifying archetype key to success. Murtagh, Joe // Hudson Valley Business Journal;8/27/2001, Vol. 12 Issue 12, p7 

    Identifies archetype keys to success in business and career. Characteristics of the ruler archetype; Companies that have adopted the jester archetype.

  • Archetypes. Zolla, Elemire // American Scholar;Spring79, Vol. 48 Issue 2, p191 

    Reflects on the nature of archetypes. Revelation of contact with archetypes through exclamatory or idiomatic expressions; Portrayal of an archetype in the form of a recital; Linguistic problems associated with the naming of archetypes; Depiction of archetypes in literary works.

  • Archetypal Social Systems Analysis: A Reply to Mitroff. Obert, Steven L. // Academy of Management Review;Oct84, Vol. 9 Issue 4, p757 

    Examination of Mitroff's archetypal social system analysis (ASA) reveals its hierarchical vision of a single reality and several of its key constructs to be inconsistent with archetypal psychology's dualistic vision of reality. Alternative views of these issues, more consistent with mainstream...

  • W.E. O'Connell and Heinz L. Ansbacher on James Hillman's Healing Fiction. Ansbacher, Heinz L. // Individual Psychology: The Journal of Adlerian Theory, Research ;Mar88, Vol. 44 Issue 1, p112 

    Relates the experience of the author on psychotherapy. Causes of inferiority feelings; Identification of the fictional aspects of mind; Use of psychodramatic methods in Archetypal psychology.

  • Introduction: Men at war - masculinities, identities and cultures. Cooper, Nicola; McVeigh, Stephen // Journal of War & Culture Studies;Nov2012, Vol. 5 Issue 3, p245 

    The article discusses various papers published in this issue including one by Johnson on articulations of hegemonic masculinity, one by Woodward and Jenkings on soldiery archetypes and one by jeg on gender identity and the Red Army.

  • TRAGIC BEAUTY: THE DARK SIDE OF VENUS APHRODITE AND THE LOSS AND REGENERATION OF SOUL. By Arlene Diane Landau. 118 pp. New Orleans, LA: Spring Journal Books, 2011. US$22.95. Wright, Mary // Journal of Religion & Health;Jun2013, Vol. 52 Issue 2, p695 

    The article reviews the book "Tragic Beauty: The Dark Side of Venus Aphrodite and the Loss and Regeneration of Soul" by Arlene Diane Landau.

  • SCIENCE AS ARCHETYPE: MYTH AS TRUTH. Strauss, Susan // Passionate Fact: Storytelling in Natural History & Cultural Inte;1996, p54 

    This chapter explores science and mythology as stories that are both rich in meaning and full of mystery. Some would say they are stories that fight with one another. The two stories often tell the same story in different languages and how the study of both can lead to the perception of...


Read the Article


Sign out of this library

Other Topics