Sausner, Rebecca
January 2008
Bank Technology News;Jan2008, Vol. 21 Issue 1, p23
Trade Publication
The article features the digital signage system of the Umpqua Innovation Lab branch in Portland, Oregon. The system consists of a high-design urban hotel and a technology showroom, which is integrated by radio-frequency identification (RFID) applications that target on-screen marketing messages based on what product a customer picks from a shelf. The system is made possible by the installation of digital audio, video, touch screen and kiosk technologies.


Related Articles

  • Avoiding Obsolescence. Roberti, Mark // RFID Journal;Jul/Aug2012, Vol. 9 Issue 4, p3 

    An introduction is presented in which the editor discusses various articles within the issue on topics including the use of radio-frequency identification (RFID) system by banks to track storage media, strategies to protect investment in RFID technologies, and tool-tracking providers.

  • EZier Cash-Free Transactions: Speeding Up RFID. Krebsbach, Karen // Bank Technology News;Jul2003, Vol. 16 Issue 7, p27 

    Reports that banks are experimenting with radio frequency identification systems to create passes linked to a customer's prepaid, debit- or credit-card account. Cash-free transactions; Incentive for banks.

  • FOCUS on Hospitality. DEWITT, JOHN W. // Sound & Video Contractor;Feb2009, Vol. 27 Issue 2, p43 

    The article describes the audio-video (AV) systems installed by the AVT Event Technologies division of Hospitality Partners at Beverly Hilton hotel in Los Angeles, California. The hotel employs technological innovations such as state-of-the-art AV capabilities for various events, digital...

  • Retailers look to technology to speed up transactions. Lovett, Gina // Design Week;10/11/2007, Vol. 22 Issue 41, p7 

    The article presents a study by analyst firm Datamonitor which revealed that retailers looked for technologies that speed up transactions in Great Britain. The study also found that loyal customers are looking to replicate the speed of transaction. There are three technologies identified to...

  • Wayfinding. Bartlett, David // Design Week;Sep2008 Interaction Design, Vol. 23, p19 

    The article reports about the British Airport Authority's Heathrow Terminal 5 wayfinding. David Bartlett, design director of Heathrow Terminal 5 describes how the basic systems in the airport work its importance to travelers as it features digital signage, single RFID with zonal and departure...

  • Digital Signage Also Pops Up in European Bank Lobbies.  // ABA Bank Marketing;Jun2009, Vol. 41 Issue 5, p5 

    The article reports on the installation of a three-channel digital signage network at Caja Mediterraneo, a savings banks with several branches in Spain. The digital network aims to further localize the bank's marketing strategy. Examples of localized messaging include an event calendar with the...

  • Rethinking segmentation. Onufrey, Stephen; Moskowitz, Howard // ABA Banking Journal;Oct2008, Vol. 100 Issue 10, p26 

    The article presents information on an approach to solving the issue of creating an exceptional customer experience in banking. A predictive analysis study was performed in order to determine the potential impact of specific new technologies (including RFID--radio frequency identification) to...

  • Citibank experiments with RFID technology. Miller, Valerie // Las Vegas Business Press (10712186);5/22/2006, Vol. 23 Issue 21, p2 

    Focuses on the implementation of the radio frequency identification (RFID) technology in banks in the U.S. Move by Unisys Global Visual Commerce to conduct a pilot program which aimed to test the implementation of the technology in banks in the country; Installation of RFID technology to...

  • Banks may not cope with demand for chip and Pin. Gomm, Karen // Computer Weekly;6/15/2004, p12 

    Banks could struggle to meet a last-minute rush of chip and Pin implementations by retailers, delegates at the Retail Solutions Inc. show in Birmingham were told last week. Andrew Blatherwick, managing director at retail systems supplier Alphameric PLC, warned that a late surge in demand for...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics