Command Center CRM

Adams, John
January 2008
Bank Technology News;Jan2008, Vol. 21 Issue 1, p1
Trade Publication
The article reports that PNC Financial Services Group Inc. has upgraded to Siebel solutions, developed by Oracle Corp., to manage its customer relationship management (CRM) in Pittsburgh, Pennsylvania. The initiative aims to build transparency and access to customer data and other information among the company's banking centers. It also notes that the move will improve sales, customer service, marketing efforts, and job performance.


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