TITLE

Command Center CRM

AUTHOR(S)
Adams, John
PUB. DATE
January 2008
SOURCE
Bank Technology News;Jan2008, Vol. 21 Issue 1, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that PNC Financial Services Group Inc. has upgraded to Siebel solutions, developed by Oracle Corp., to manage its customer relationship management (CRM) in Pittsburgh, Pennsylvania. The initiative aims to build transparency and access to customer data and other information among the company's banking centers. It also notes that the move will improve sales, customer service, marketing efforts, and job performance.
ACCESSION #
28693057

 

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