TITLE

Turning up the fans

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the debut in New York City of the 'Modell's Sports Experience,' a fan festival devised by trade show operator ComTek International. Comments by ComTek director of sales Kevin Broadbin; Highlights of the festival, designed to generate children's interest in local sports and to promote Modell's Sporting Goods stores and products.
ACCESSION #
2868393

 

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