Turning up the fans

Fitzgerald, Kate
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p50
Trade Publication
Reports on the debut in New York City of the 'Modell's Sports Experience,' a fan festival devised by trade show operator ComTek International. Comments by ComTek director of sales Kevin Broadbin; Highlights of the festival, designed to generate children's interest in local sports and to promote Modell's Sporting Goods stores and products.


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