Agencies eye potential in wireless apps

Gilbert, Jennifer
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS46
Trade Publication
Focuses on United States advertising agencies which are developing applications to help marketers transition their interactive advertising from personal computers to wireless devices. Details of the Wireless Application Protocol (WAP) Forum, an industry organization which is developing global specifications for information exchange via wireless devices; The spread of Internet advertising to mobile wireless platforms.


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