TITLE

Devices create channel for ad dollars

AUTHOR(S)
Elkin, Tobi; Gilbert, Jennifer; Johnson., Bradley
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of the advertising industry to establish standards for the delivery of advertising via mobile wireless devices. Details of the wireless market in Europe and Asia, which is more advanced and compatible than that of the United States; Plans of wireless phone marketers Nokia Corp. and Motorola Inc. to partner with wireless content providers; How the lack of a business model makes wireless marketing challenging.
ACCESSION #
2868390

 

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