TITLE

Voice activation central to automakers' strategy

AUTHOR(S)
Halliday, Jean
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on General Motors Corp.'s OnStar Communications, a wireless service for GM vehicles that uses global positioning system technology. The development of voice recognition technology and Internet access for the OnStar system; Details of the marketing campaign which features Batman using the system; Auto navigation devices offered by Toyota and DaimlerChrysler.
ACCESSION #
2868389

 

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics