Portals find more wars to wage on wireless Web

Riedman, Patricia; Elkin, Tobi; Gilbert, Jennifer
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS34
Trade Publication
Focuses on the development of portals and content for the wireless Internet. Efforts of Yahoo Inc. and America Online (AOL) Inc. to develop wireless portals; Plans of advertisers to target wireless ads based on the user's location; The availability of Excite@Home's personalized content on handheld devices.


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