TITLE

Ad trackers offer a measured response

AUTHOR(S)
Johnson, Bradley
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the efforts of companies to monitor and measure Internet advertising in anticipation of the growth of the wireless Internet market. The difficulty of determining a business model for wireless target marketing; Details of consumer data tracked by AdRelevance, Media Metrix Inc., and other measurement companies.
ACCESSION #
2868387

 

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