TITLE

Forget about wired, the future is wireless

AUTHOR(S)
Williamson, Debra Aho
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses wireless marketing. Anticipation of wireless communication that helps consumers connect to a brand information service; How new technologies let marketers target users at point of purchase; Jiffy Lube International's testing of wireless marketing with Geoworks Corp.; Qualcomm's positioning in wireless advertising; Benefit of marketing via wireless devices.
ACCESSION #
2868384

 

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