TITLE

A Wal-Mart worthy of the Web

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Wal-Mart Stores' Internet activity. Redesign of its Web site; The retailer joining with venture capital firm Accel Partners to form a new company, Wal-Mart.com; How Wal-Mart is helping customers get online.
ACCESSION #
2868382

 

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