TITLE

Best Buy takes cue from retail shops

AUTHOR(S)
Elkin, Tobi
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses electronic retailer Best Buy Co.'s marketing strategy. Company focus on achieving the best customer service experience possible; Plan to rename its Web site; Brand campaign to include customer-relationship marketing.
ACCESSION #
2868380

 

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