TITLE

Southwest flies high in cyberspace, too

AUTHOR(S)
Goetzl, David
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Southwest Airlines and its Internet marketing strategy. Effectiveness of its Web site in selling airline tickets; Features of the Web site.
ACCESSION #
2868379

 

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