Nike picks up the pace in race to harness Web

Friedman, Wayne
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS4
Trade Publication
Focuses on Nike's Internet activities. Nike's online presence at Nike.com; The Nike iD initiative that allows consumers to customize athletic shoes; Marketing campaign from Wieden & Kennedy featuring athletes in action-adventure commercials.


Related Articles

  • Site Scores Image Points for Kobe. Lippert, Barbara // Adweek;3/10/2008, Vol. 49 Issue 8, p26 

    This article presents the author's views on professional basketball player Kobe Bryant's website, kb24, and how he has changed his image as he markets a new Nike shoe called the Nike Zoom Kobe. The author discusses Bryant's poor reputation and how the website reflects his new image of being...

  • Who's leading the way in web marketing? It's Nike, of course. O'Malley, Gavin // Advertising Age;10/16/2006, Vol. 77 Issue 42, Special section pD3 

    The article names shoe manufacturer Nike as the 2006 Digital Marketer of the Year. Nike's pioneering work is redefining interactive marketing, taking advantage of the web as a medium for commerce, brand extension, relationship building and conversation starting with streaming video and...

  • Nike. Klaassen, Abbey // Advertising Age;8/6/2001, Vol. 72 Issue 32, ps4 

    The article focuses on the online marketing effort of Nike Inc. Advertising forms used by the company include film clips on rich media sites and electronic mail alerts. Blast Radius and Wieden and Kennedy are the agencies handling Nike's interactive marketing program. In June 2001, the company...

  • Foot Locker drills to the point. Carmichael, Matt // Advertising Age;1/18/1999, Vol. 70 Issue 3, p34 

    This article criticizer Foot Locker's online advertisement on Excite for Nike's Air Jordan shoes in January 1999. With the Alpha Project launch, Nike's creative has gone farther and farther off the beaten path, but its retail partners are sticking to low-risks advertisements at least online....

  • Why brand engagement matters. May, Melanie // Revolution (14605953);Apr2008, p15 

    The article focuses on the effectiveness of online channels in driving brand engagement. Several studies have found that online channels have a far greater impact on how engaged consumers feel with brands, including a study from the Internet Advertising Bureau. Fast Moving Consumer Goods (FMCG)...

  • Nike. Mara, Janis // Adweek Eastern Edition;6/5/2000, Vol. 41 Issue 23, p44 

    Features Nike Inc., winner of the Best Integrated Campaign award in the 2000 Interactive Marketing competition in the United States. Efforts of the company in creating a branding experience that consumers would not soon forget; Target audience of the company in its advertising efforts; Success...

  • Marketing Online. Davidson, Jeff // American Business Perspectives;May/Jun2000, Issue 221, p5 

    Discusses the use of the Internet for home-based marketing. Customer-centered `Interneting'; Development of an insider's understanding in Internet marketing; Manually registering a web site; Time sensitivity of information posted on web sites; Strategies in attracting customers to visit one's...

  • Bits.  // Adweek Eastern Edition;8/4/1997, Vol. 38 Issue 31, p38 

    Presents briefs concerning Internet advertising and marketing industry, compiled as of August 4, 1997. Includes plans for the ESPN Internet Ventures to add Major League Baseball to its stable of professional sports league sites; Departure of George Penner and Joseph Shak from Rubin Postaer...

  • Bits.  // Adweek Western Edition;06/01/98, Vol. 48 Issue 22, p28 

    Presents news briefs focused on Internet advertising and marketing in the United States as of June 1, 1998. Includes the departure of Scott Mednick as chairman and chief executive of THINK New Ideas; Better Homes and Gardens Online's production of a Homeplans site; Hiring of USWeb Studio to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics