TITLE

Nike picks up the pace in race to harness Web

AUTHOR(S)
Friedman, Wayne
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Nike's Internet activities. Nike's online presence at Nike.com; The Nike iD initiative that allows consumers to customize athletic shoes; Marketing campaign from Wieden & Kennedy featuring athletes in action-adventure commercials.
ACCESSION #
2868378

 

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