AOL's marketing builds service into powerhouse

Gilbert, Jennifer
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS2
Trade Publication
Discusses the reasons why America Online (AOL) was chosen as the `Advertising Age' 2000 i.Marketer of the Year. How AOL positioned itself as a brand name; Rival Internet service providers; Implementation of direct marketing tactics; Threat from broadband cable Internet penetration. INSET: Note from the editor, by Bradley Johnson.


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