TITLE

AOL's marketing builds service into powerhouse

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the reasons why America Online (AOL) was chosen as the `Advertising Age' 2000 i.Marketer of the Year. How AOL positioned itself as a brand name; Rival Internet service providers; Implementation of direct marketing tactics; Threat from broadband cable Internet penetration. INSET: Note from the editor, by Bradley Johnson.
ACCESSION #
2868377

 

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