TITLE

Net delivers on need for speed

AUTHOR(S)
Hastings, Hunter
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the Internet and the process of marketing. How marketing has shifted from the strategic end to the executional end of the marketing funnel; Effect of automation and online communication on the marketing process; Need for speed in the global marketplace.
ACCESSION #
2868376

 

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