Colorful Asian influences star in fashion ads

Cardona, Mercedes M.
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p34
Trade Publication
Mentions the use of color and an Asian influence in marketing as of March 2000. Advertising campaigns for cosmetics reflecting apparel companies' use of bold color in spring collections; Appearance of a trend toward the ethnic-inspired or the exotic look in clothing.


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