TITLE

Kraft shows affection for confection

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on marketer Callard & Bowser-Suchard 's advertising campaigns for its products in the specialty chocolate category. Description of the advertisements created by Y&R Advertising for Tobler Chocolate Orange, Toblerone, and Milka L'il Scoops brands; Testing of the ads.
ACCESSION #
2868368

 

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