Kraft shows affection for confection

Thompson, Stephanie
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p32
Trade Publication
Focuses on marketer Callard & Bowser-Suchard 's advertising campaigns for its products in the specialty chocolate category. Description of the advertisements created by Y&R Advertising for Tobler Chocolate Orange, Toblerone, and Milka L'il Scoops brands; Testing of the ads.


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