TITLE

Ford weaves Web into Focus spots

AUTHOR(S)
Halliday, Jean
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Mentions Ford Motor Co.'s Ford Division plans of linking to the Internet to promote its Focus automobile. How live television commercials will be interactive; Advertising from J. Walter Thompson USA for the promotion; Testing of the interactive television link in fall 1999.
ACCESSION #
2868367

 

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