Ford weaves Web into Focus spots

Halliday, Jean
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p30
Trade Publication
Mentions Ford Motor Co.'s Ford Division plans of linking to the Internet to promote its Focus automobile. How live television commercials will be interactive; Advertising from J. Walter Thompson USA for the promotion; Testing of the interactive television link in fall 1999.


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