TITLE

Dr. Martens moves beyond punk roots

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the changes that Dr. Martens shoe company is making in its product line and advertising. Marketing campaign for its fashion footwear created by Mustoe Merriman Herring Levy; Efforts to expand the Dr. Martens brand image; Sales in the United States.
ACCESSION #
2868366

 

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