TITLE

Jockey fashions more feminine undies

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Mentions Jockey International's marketing campaign for its women's underwear. Advertising, including billboards, from Grey Advertising agency; Comments from vice president of marketing and advertising, Mark D. Hogan.
ACCESSION #
2868361

 

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