Gerber aims at Latino birth explosion

Thompson, Stephanie
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p8
Trade Publication
Focuses on Gerber Products Co. efforts to market its baby foods to the Hispanic population in the United States. Reason that Hispanic women are valuable consumers; Theme of the advertising campaign from Bromley Communications; Description of the television commercials.


Related Articles

  • Gerber starts new ads as agency review narrows. Pollack, Judann // Advertising Age;12/16/1996, Vol. 67 Issue 51, p6 

    Reveals that Gerber Products named three finalists for its advertising acccount even as it unveiled details of a new campaign from incumbent Noble & Associates, Springfield, Missouri. How the work is part of a complete overhaul of Gerber's baby food business; Details on the advertising...

  • Advertisers missing Hispanic market. Kjos, Tiffany // Inside Tucson Business;05/22/2000, Vol. 10 Issue 9, p1 

    Points out the failure of media specialists in Tucson, Arizona, to target Hispanic Americans in their advertising campaigns. Forecast growth of the Hispanic market; Market share of the Hispanics in Tucson; Existence of stereotypes against the ethnic group.

  • Old Navy to Tailor Message to Hispanics. Charski, Mindy; Flass, Rebecca // Adweek Eastern Edition;8/4/2003, Vol. 44 Issue 31, p9 

    Old Navy Clothing Co.'s Family Feud-parody advertisement may have conjured up memories of 1970s game shows to general-market audiences during last year's holiday season, but the references were likely lost on many Latinos who had never heard of the show. This Christmas, they will be able to...

  • BABY BOTTLES. Rant, Lisa M. // Beverage World;9/15/2001, Vol. 120 Issue 9, p18 

    Reports on the target marketing strategies of leading baby food companies. What Gerber offers to attract the health-conscious and variety seekers; Mott's cross-promotion campaign with Gymboree Play & Music Centers; Welch's effort to promote its white grape juice in the infant/toddler market;...

  • NEWS ROUNDUP.  // Brandweek;7/29/2002, Vol. 43 Issue 28, p5 

    Presents news briefs related to marketing strategies of several companies from around the world as of July 2002. Plan of Diageo to sell its Miami, Florida-based Burger King chain to consortium of U.S. venture capital firms led by the Texas Pacific Group; Features of the music advertisement to...

  • No Time for Pregnant Pause As Gerber Delivers Drama. Reyes, Sonia // Brandweek;4/16/2007, Vol. 48 Issue 16, p13 

    The article discusses baby food maker Gerber's re-marketing campaign and television advertisements. The article explains that Gerber is shifting its marketing focus away from babies and on to moms. Television advertisements will feature the slogan "Anything for baby," which is a departure from...

  • Has This GROUP Been Left BEHIND? Beirne, Mike // Brandweek;3/14/2005, Vol. 46 Issue 11, p33 

    Offers a look at the marketing campaigns for African American consumers. Comparison of U.S. companies' marketing efforts between the Hispanic and African American markets; Reasons for brand managers' reluctance to advertise products to African American consumers; Data on the spending patters of...

  • Nextel launches Spanish-language ad campaign.  // RCR Wireless News;8/18/2003, Vol. 22 Issue 33, p19 

    Reports on the move of Nextel Communications Inc. to launch a marketing and sales initiative targeting the U.S. Hispanic community. Spanish advertising campaign of the carrier; U.S. cities where the campaign will begin; Appointment of Miguel Avila in the firm.

  • Add Hispanics Into Your Ad Mix. Armbruster, Adam // Television Week;9/25/2006, Vol. 25 Issue 36, p11 

    The article offers suggestions to advertisers in order to attract Hispanic consumers in the U.S. It cites that advertisers should provide real value and credibility so that Hispanic consumers may consider their product. Only 3.2 percent of total advertising is allotted to Hispanic media. The...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics