TITLE

Gerber aims at Latino birth explosion

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Gerber Products Co. efforts to market its baby foods to the Hispanic population in the United States. Reason that Hispanic women are valuable consumers; Theme of the advertising campaign from Bromley Communications; Description of the television commercials.
ACCESSION #
2868360

 

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