TITLE

A-B theme parks realign ad duties at DDB, GSD&M

AUTHOR(S)
Chura, Hillary
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Anheuser-Busch Cos. is consolidating SeaWorld, Busch Gardens and other theme park accounts at two agencies. Accounts handled by GSD&M and DDB Worldwide; Comments of Michael LaBroad, Busch Entertainment Corp. marketing executive.
ACCESSION #
2868358

 

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