TITLE

Hardware chain pitches ease as its truest value

AUTHOR(S)
Petrecca, Laura
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the True Value Hardware branding campaign from Marc USA. Promotion of relaxation over home repairs; Strategy of the advertising to target people in the 25- to 54-year-old demographic.
ACCESSION #
2868354

 

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