TITLE

Subway burger targets working-class men

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Mentions a Subway product aimed at the 12-to-34-year-old working-class male demographic in the United States. Subway Steakburgers' appeal and fit in the healthy-alternative positioning of the chain; Television advertising national campaign from Publicis & Hal Riney.
ACCESSION #
2868353

 

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