Subway burger targets working-class men

Thompson, Stephanie
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p3
Trade Publication
Mentions a Subway product aimed at the 12-to-34-year-old working-class male demographic in the United States. Subway Steakburgers' appeal and fit in the healthy-alternative positioning of the chain; Television advertising national campaign from Publicis & Hal Riney.


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