TITLE

Philip Morris USA rolls Marlboro Milds to national audience

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that Philip Morris USA is marketing a menthol cigarette brand called Marlboro Milds. Description of the national advertising campaign created by Leo Burnett USA; Sweepstakes contest for all Marlboro brands.
ACCESSION #
2868352

 

Related Articles

  • Virginia Slims translates theme for many cultures. Pollack, Judann; Kerwin, Ann Marie // Advertising Age;9/13/1999, Vol. 70 Issue 38, p3 

    Focuses on the advertising campaign created by Chicago, Illinois-based Leo Burnett USA for Philip Morris USA's Virginia Slims cigarette brand. Details of the marketing campaign which uses a multicultural approach; Background on the marketing problems faced by the cigarette brand.

  • State officials: Adult editions could end ad smoke-out. Fine, Jon; Teinowitz, Ira // Advertising Age;6/26/2000, Vol. 71 Issue 27, p3 

    Discusses the possibility that Philip Morris USA could place its pulled cigarette advertisements back in magazines which contain adult editions and lack significant youth readership. How the magazines would comply with the regulations, including eliminating cigarette ads from magazines...

  • Challenging Big Tobacco. Siebert, T.W. // Adweek Southeast Edition;02/21/2000, Vol. 21 Issue 8, p5 

    Deals with the advertising campaign launched by Philip Morris company regarding its commitment to responsibly market its products. Marketing spending of Philip Morris.

  • Marlboro country.  // Dollars & Sense;Mar/Apr97, Issue 210, p4 

    Reports on the indefinite postponement of Philip Morris Cos. Inc.'s promotional advertising campaign in the United States of state-of-the-art train journey, the Manhattan Unlimited. Information on the prize for promotion award winners; Problems in the design and engineering of the train.

  • Philip Morris ready to ship Marlboro Ultra Lights intro.  // Brandweek;11/10/97, Vol. 38 Issue 42, p5 

    Reports on the Philip Morris Company's plans to launch an advertising campaign for Marlboro Ultra Lights. Factors associated with the campaign; Amount of time that the product was tested; Scheduled date for release of the campaign.

  • Smoke and Mirrors. Lippert, Barbara // Adweek New England Edition;12/14/98, Vol. 35 Issue 50, p34 

    Criticizes an advertising campaign of the Phillip Morris company. Cost of the advertisement; Adverting's participation in the increase in teen smoking; Details on the commercial.

  • Philip Morris launches ads in newspapers-only campaign. Nicholson, Joe // Editor & Publisher;02/28/2000, Vol. 133 Issue 9, p29 

    Reports on Philip Morris Cos. Inc.'s launch of an advertising campaign for newspapers. Promotion to inform the people about tobacco-related issues; Newspapers where the advertisements have appeared; Reason for selecting newspapers for the campaign.

  • Why Philip Morris' ethical campaign is risky, but right. Smith, Craig // Marketing (00253650);7/12/2001, p19 

    Comments on the risk in the advertising campaign of Philip Morris, a tobacco manufacturer in the United States. Outbreak of pressures placing the company on an ethical tightrope; Implications on the defense of the company; Speculations on the effect of the pressures.

  • Smoked Out. Coppola, Vincent // Adweek Eastern Edition;5/6/2002, Vol. 43 Issue 19, p11 

    Focuses on the comments of Philip Morris on the anti-smoking advertising campaign of Crispin Porter + Bogusky. Decline of the smoking among the middle and high school students; Plan of Department of Justice to expand marketing restrictions on tobacco; Rrsurgence of smoking among teens.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics