TITLE

Marketing execs depart amid Kia, Mazda changes

AUTHOR(S)
Halliday, Jean; Cuneo., Alice Z.
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on efforts of two automobile import companies to increase their brand market segment. Mazda North American Operations' positioning effort and the resignation of marketing director Ron Neale; Kia Motors America's cost-cutting measure that included the dismissal of marketing vice president, Jim Sanfilippo.
ACCESSION #
2868351

 

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