Ogilvy's first Lite motif brings back 'Miller Time.'

Chura, Hillary; Snyder Bulik, Beth
March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, p1
Trade Publication
Focuses on Miller Brewing Co.'s advertising campaign for the Miller Lite beer brand. Description of advertising from Ogilvy & Mather; Miller Lite campaign themes; Product sales.


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