TITLE

Ogilvy's first Lite motif brings back 'Miller Time.'

AUTHOR(S)
Chura, Hillary; Snyder Bulik, Beth
PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Miller Brewing Co.'s advertising campaign for the Miller Lite beer brand. Description of advertising from Ogilvy & Mather; Miller Lite campaign themes; Product sales.
ACCESSION #
2868295

 

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