Privacy din sparks DoubleClick deal

March 2000
Advertising Age;3/6/2000, Vol. 71 Issue 10, Preceding p1
Trade Publication
Focuses on DoubleClick's decision to suspend plans to connect names to anonymous online consumer data. Reaction from advertising groups and privacy advocates in the United States; Need for an agreement between the Internet industry and the government on privacy standards; Controversy over DoubleClick's plan to merge data from consumer Web activity with an offline database.


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