TITLE

Privacy din sparks DoubleClick deal

PUB. DATE
March 2000
SOURCE
Advertising Age;3/6/2000, Vol. 71 Issue 10, Preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on DoubleClick's decision to suspend plans to connect names to anonymous online consumer data. Reaction from advertising groups and privacy advocates in the United States; Need for an agreement between the Internet industry and the government on privacy standards; Controversy over DoubleClick's plan to merge data from consumer Web activity with an offline database.
ACCESSION #
2868187

 

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