TITLE

New challenges for branding

PUB. DATE
February 2000
SOURCE
FoodService Director;02/15/2000, Vol. 13 Issue 2, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the challenges for branding among restaurant chains in the United States. Trends in the business cycle; Challenge of keeping and growing the business; Factors that come into play in this challenge; Expansion tactics; National chain challenge.
ACCESSION #
2865431

 

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