TITLE

Fit to Roll: Subaru, Bean

AUTHOR(S)
Green, Jeff
PUB. DATE
February 2000
SOURCE
Brandweek;02/21/2000, Vol. 41 Issue 8, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the co-branding deal of Subaru with L.L. Bean Incorporated. Future plan of the firms; Cause marketing effort of the pair.
ACCESSION #
2864265

 

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