Seidler, Lori
January 2008
Private Label Buyer;Jan2008, Vol. 22 Issue 1, p34
Trade Publication
The article discusses the marketing trend of diapers and training pants in the U.S. for 2007. According to a report conducted by Mintel, a research firm based in New York, in October, households today are smaller than they have been in several generations. The report also provides evidence that more single persons and couples without children make up households today, which ultimately has resulted in a smaller market for baby products of all types.


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