Rzepka, Kate
January 2008
Private Label Buyer;Jan2008, Vol. 22 Issue 1, p25
Trade Publication
The article discusses the marketing trend of the soup industry in the U.S. for 2007. According to Richard Cagley, senior brand manager for Bay Valley Foods in Pittsburgh, Pennsylvania, non-promoted sales throughout the year are more stable than one might expect, despite retailers' display events drive significant incremental volume and traffic in September through March.


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