TITLE

Philip Morris launches ads in newspapers-only campaign

AUTHOR(S)
Nicholson, Joe
PUB. DATE
February 2000
SOURCE
Editor & Publisher;02/28/2000, Vol. 133 Issue 9, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Philip Morris Cos. Inc.'s launch of an advertising campaign for newspapers. Promotion to inform the people about tobacco-related issues; Newspapers where the advertisements have appeared; Reason for selecting newspapers for the campaign.
ACCESSION #
2860901

 

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