Phoenix Rising

Badenhausen, Kurt
December 2007
Forbes Asia;12/24/2007, Vol. 3 Issue 22, p40
The article discusses the role of Phoenix Suns principal owner Robert Sarver in turning the franchise into the most exciting team in the National Basketball Association (NBA). In the 2007 NBA season, the team posted a record of 61 wins and 21 losses and reached the second round of the playoffs. Fans and sponsors love the team. With attendance at 755,000, the Suns generated revenue of $145 million. Sarver is majority owner with a 40 percent stake. The 15-person group includes Phoenix, Arizona entrepreneur Samuel Garvin and diet guru Jenny Craig.


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