Huber, Peter
December 2007
Forbes Asia;12/24/2007, Vol. 3 Issue 22, p22
This article suggests that the decision of Toyota to join the U.S. automobile companies in opposing the country's gas-mileage mandate is based on the reasoning that the federal government's meddling is the one thing that might mess up the company's hybrid-centered competitive strategy. In the coming decade Toyota will use its hybrid technology to meet and beat any fleetwide fuel-economy standards that Washington might conceivably mandate, with or without Toyota's political support.


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