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- 7 agencies vie for Fit TV. Buyikian, Teresa; McCarthy, Michael // Adweek Eastern Edition;10/19/1998, Vol. 39 Issue 42, p10
Reports on the selection of one New York City- and six Los Angeles, California-based agencies to compete for Fit TV's $10 million advertising account. Contenders for the account; Requirements for creative presentations to the Los Angeles, California-based channel; Fit TV's advertising plans.
- Cable Net gets serious. McCarthy, Michael; Edwards, Jim; Lucas, Sloane // Adweek Eastern Edition;7/20/1998, Vol. 39 Issue 29, p4
Reports that cable television network Comedy Central has been in discussions with a number of advertising agencies about creative projects. Marketing plans; Singer Design's creation of a tune-in campaign consisting of print advertisements for the program `South Park'; Broadcast of spots from...
- Pure pop for now people. Sharkey, Betsy // MediaWeek;5/27/96, Vol. 6 Issue 22, p17
Reports on the launching of the television program `Nick at Nite TV Land' and the television network TV Land. Advertising strategies; Selected programs for the channel; Focus on the twentysomething age bracket.
- UKTV Home unveils first brand push since relaunch. // Marketing Week;4/7/2011, Vol. 34 Issue 14, p9
The article reports on the launch of television network UKTV's first multi-platform advertising campaign for lifestyle channel Home which aims to teach do-it-yourself skills in Great Britain.
- Chefs generate heat. Fitzgerald, Kate // Advertising Age;2/2/1998, Vol. 69 Issue 5, p18
Reports on the promotion of the cable television's Food Network's Cooking Across America tour with chefs seen on various programs on the network. Number of cities visited and details of the attractions; Price of tickets; Percentage of people who buy other products while attending; Sponsors of...
- MTV off-net with `spot'. Benezra, Karen // Brandweek;03/03/97, Vol. 38 Issue 9, p5
Reports that Music Television (MTV) will support the launch of its `10 Spot' original programming block with off-air media as it attempts to create a regular 10 p.m. destination for youth-minded viewers. Airing of advertisements on syndicated shows.
- Cartoon net plots four-quarter promo strategy. // Brandweek;12/01/97, Vol. 38 Issue 45, p12
Reports that Cartoon Network is plotting four promotional strategies for its revamped 1998 programming schedule, where it will add two original series, borrow another eight from Warner Brothers and upgrade its daily morning pre-school block. Titles of the shows scheduled for each of the four...
- Upfront with attitude. Grunion, Sam // Brandweek;05/28/2001, Vol. 42 Issue 22, pSR46
Assesses the advertising campaigns of The Channel Network's television (TV) upfront TV programming. Focus of the campaigns; Types of TV programs of the network; Background of the company.
- Comedy Central gets serious. Lucas, Sloane // Adweek New England Edition;10/20/97, Vol. 34 Issue 42, p70
Discloses that Comedy Central is putting its newest cartoon property `South Park' at the forefront of its latest advertising campaign. Storyline of the cartoon series; Description of the new channel's new advertisement; Creation of a movie trailer spoof which broke on 1,000 movie screens...
