Haugsted, Linda
January 2008
Multichannel News;1/21/2008, Vol. 29 Issue 3, p26
The article reports on the Animal Planet's rebranding strategy. It reports that Animal Planet plans to market its programs as a "safe place" by focusing on 25-49-year-old demographic by featuring mix programming. It also mentions that the network will replace its logo and will feature new branding ads beginning February 2008.


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