Advanced Ads On Tap

Spangler, Todd
January 2008
Multichannel News;1/21/2008, Vol. 29 Issue 3, p13
The article reports Google and its plans to create targeted and interactive television advertisements. It mentions that Google wants the utilize targeted advertisements on the Internet and integrate them with the emotion provided by television. The article features Google executive Vincent Dureau who comments on the potential growth of spending for television advertisements.


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