'Cable 3.0' Is Aiming To Co-Opt 'Web 2.0'

Spangler, Todd
January 2008
Multichannel News;1/21/2008, Vol. 29 Issue 3, p13
The article reports on cable operators and plans to integrate cable television and Internet networking applications. It describes the creation of the tru2way platform wherein users can customize their televisions and use two-way cable services. The article features TellyTopia CEO Kshitij Kumar, who comments on the potential of teenagers and young adults as customers.


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