January 2008
Multichannel News;1/21/2008, Vol. 29 Issue 3, p3
The article reports on the partnership between the National Basketball Association (NBA) and Turner Broadcasting System. NBA has given Turner operational control of its digital assets. The profit-sharing agreement includes the streaming of live games through NBA.com. David Stern, NBA commissioner, said that partnering with Turner is more cost effective and provides greater opportunities for growth worldwide.


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