NBA's Digital Drive

Umstead, R. Thomas
January 2008
Multichannel News;1/21/2008, Vol. 29 Issue 3, p3
The article reports on the business deal between the National Basketball Association (NBA) and Turner Broadcasting System. The association is passing its NBA TV and other digital operations to Turner in the hope of scoring more business for the league. NBA has completed the transfer of its Secaucus, New Jersey-based 24-hour sports network, its NBA.com Web site, its NBA League Pass out-of-market live game package and its broadband and wireless business.


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